Umbono wokumaketha komphakathi womshini wokupakisha onemehluko phakathi kwesu lokumaketha le-'4 p'

Okuningi kwe umshini wokupakisha Ibhizinisi lithole ukuthi ukuncintisana kwamabhizinisi kwakugxile kakhulu ekupakisheni, njalonjalo esikhwameni sokupakisha, isikhwama. Kwakuwumkhiqizo wosayizi omncane, kwesokudla kwesobunxele ungqimba lwesendlalelo sokupakisha, inqubo ihlekisa kancane, njengendandatho yedayimane yothando yemibhangqwana, kodwa ukunikezana isimanga, lapho ungqimba lwabathengi luhlubuka ungqimba, bathola ukuthi bajabule kakhulu. Ukupakisha ngokweqile akugcini nje ngokudlala indima yokuhlobisa, ukukhushulwa, esikhundleni salokho kubathengi abanomuzwa osindayo, kukhiqiza isimo sengqondo esingesihle, futhi ukupakisha ngokweqile kuzokhulisa izindleko ezingadingekile, izindleko zokupakisha. Ukuthi indlela yokulinganisela ukupakisha, umshini wokupakisha Ingabe ungadonsela abathengi futhi? Angazi ukuthi awuzwanga ukupakishwa komqondo wokumaketha kwezenhlalo, kanye nezinye; Isu lokumaketha eliphumelelayo le-4P”. Ukupakishwa akuyona nje enye yesu lomkhiqizo, futhi kufanele kube njengethuluzi lokukhuthaza ukupakishwa kwezimpahla. Okuqukethwe okuyinhloko kwesu lokumaketha yi-& ezinye; 4P” Ithiyori yokuthi imikhiqizo (产品), intengo (定价), iziteshi, i-放置), ukukhushulwa kokuthengisa, i-促销). Ngokukhuphuka okusheshayo kwemboni yobuchwepheshe obuphezulu, umqondo wokumaketha, izindlela kanye nokucebisa njalo nokuthuthukisa, ukwakha kanye nezinye; Ingxube yokumaketha ye-4V” manje, okungukuthi, kanye nezinye Ukwehluka & kuzo zonke; 、“ Ukusebenza & kuzo zonke; 、“ Inani elingeziwe & kuzo zonke; 、“ Vuselela kulo lonke &; Ithiyori yokumaketha. Setha kuphela ukupakishwa komqondo wokumaketha okulungile, ukupakishwa kanye nezinye; Isu lokumaketha le-4P” lihlangana ngempumelelo, ngeke lenze amasu okupakisha amakhulu. Umshini wokupakisha ugcwalisa izindleko zokupakisha ngokweqile, ukuthengiswa okuhle kwemikhiqizo yokupakisha okuxhumanisa leli lungelo lakho, unyaka wonke ekuthengisweni kodwa uma kusetshenziswa kabi isu lokupakisha, ukuphishekela izimpahla ohlangothini olulodwa kanye nokunye Umphumela wokupakisha & kulo lonke; , unganaki inkinga yomkhiqizo ngokwawo, awuhambisani nombono wokuqala wabathengi, abathengi abalahlekile balahlekile.

Akusikho nje ukuba sezingeni eliphezulu - kumayelana nokukhulisa amandla epulatifomu yokukhiqiza.

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