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Food machinery market strategic environment analysis

2020/08/06
Food machinery of the strategic environment, internal factors based on the industry's own strength, the analysis of the external environment may influence on the industry. Internal factors mainly include the advantages and disadvantages, the external environment including the opportunities and challenges. ( 1) Advantage analysis. One is fast food machinery of development, has entered the product structure adjustment and improve the ability to develop innovative and stage of development in line with international standards. The second is to form a group of food machinery manufacturing enterprises have certain advantages, forming a has certain development ability of research and development team. 3 it is at all levels of government attaches great importance to the agricultural product processing industry and food industry, for the development of food machinery to create a good policy environment and market environment. ( 2) Disadvantage analysis. One is food machinery of the overall technology level backward, and some products are mostly take the introduction, generic or reference design method such as manufacture of surveying and mapping, most products are low level repeated. The second is the independent development ability is weak, inadequate research, the vast majority of enterprises in the industry does not have technology research and development capabilities. Three is the main body of the industry of new and high technology mainly rely on overseas, little products with independent intellectual property rights and the lack of technological leapfrogging strategy measures, most enterprises is difficult to carry out technical innovation. ( 3) Opportunity analysis. One is the party and government to develop a series of support policies, the development of agricultural product processing industry and food industry as agricultural structure adjustment and an important task of transformation of value-added agricultural products and farmers' income, high pull function on the development of food machinery market. Second, the implementation in China & other; Throughout the western development strategy &; And & other The revitalization of northeast old industrial base strategy & throughout; , which provides a new development space for the development of food machinery and the market demand. Third, along with the further implementation of the WTO rules, food machinery will revolve around the international rules and practices to promote the class technology. Four is with & other; 11th five-year plan & throughout; The implementation of the plan, a batch of new technology, new equipment, new standards will be rising, will push the faster development of food machinery in China. ( 4) Challenges analysis. Is a new alternative products abroad, upgrading of China's food machinery products will continue to rely on foreign countries. The second is the main foreign competitors continue to increase, they rely on strong technical advantage, quality advantage and advanced marketing strategy, has attracted many users in China are willing to buy foreign advanced equipment. Three is the technical barriers for the implementation of developed countries base higher and higher, the sold to the country's technology and equipment and material aspects such as setting the large number of technical barriers, causes our country imports many food machinery and material can be used to update. According to the above strategic environment analysis, & other; 11th five-year plan & throughout; During the development of food machinery manufacturing industry in China both opportunities and challenges, advantages and disadvantages coexist. But from the overall macro analysis, more opportunities than challenges, the disadvantages outweigh the advantages. According to SWOT theory analysis, we should implement the strategy of reverse sex, take full advantage of the opportunities for development of food machinery manufacturing industry, change the internal conditions and the environment, adjust the industrial structure, accelerate the pace of technological innovation, and in line with international standards, promote industrial upgrading. At the same time, giving full play to the advantages of food machinery manufacturing industry in our country's existing, take active measures to deal with challenges, overcome the disadvantage, cultivate the core competitiveness, is the only way for development of food machinery manufacturing industry in our country.
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