Izivalo zamabhodlela ezinuka kamnandi ezenziwe ngezinto ezisekelwe ku-bio

Umbhali: Smartweigh– Isisindo Sezinhloko Eziningi

Ngo-2018, i-Les Eaux De Chanel yethula indawo entsha yokuphunga kumakha enkampani: iqoqo eliyingqayizivele, eliphefumulelwe izindawo ezithandwa kakhulu zikaMiss Coco Chanel, eliqhutshwa umcabango, elidalwe ngokusha. Ifilosofi yokuhlela ye-Les Eaux De Chanel iwukuthuthukiswa okusimeme. Amabhodlela ayo ephunga engilazi mancane futhi alula, okusho ukuthi izinto zokusetshenziswa ezincane, izindlela zokuthumela ezithuthukisiwe kakhulu, futhi ngokuvamile ikhadibhodi elihlanganisiwe elifihliwe liguqulwa libe ukupakishwa kwangaphandle okuhlanzekile nokulula, okungenazo izembozo zokugcoba noma zokugcoba, kulula ukuphinda usebenzise.

Kusukela ngo-2021, wonke ama-cap angu-125ml eqoqweni le-Les Eaux De Chanel azoba nokuvalwa okusekelwe ku-bio okwakhiwe yi-Chanel ngokubambisana ne-Sulapac. Sekuyiminyaka emibili, ithimba le-Chanel lisebenzisana nenkampani entsha yaseFinland ukudala i-cap engakaze ibonwe equkethe izendlalelo ezintathu, i-91% ye-bio-based evela emithonjeni evuselelekayo kanye nokukhiqizwa kwama-chip okhuni aqinisekiswe yi-FSC (umkhiqizo ophuma eceleni kwezimboni). Indlu ye-Chanel ehambisana nenqubo eqinile, yonke imininingwane ayizange icatshangelwe ngokucophelela, kufaka phakathi imvelo yento ekhangayo, ukumelana kwayo nokushintsha kwezinga lokushisa, umsindo oyingqayizivele webhodlela lapho kufakwa isigqoko, ukuphathwa kwe-matte yokugcoba, ukujula komfanekiso odumile. Ukuqoshwa kwe-C okuphindwe kabili sekuqediwe.

Kuthathe okungenani imizamo engu-48 ukufinyelela umkhiqizo wokugcina. Lo msebenzi uyingxenye yenqubomgomo yokubambisana yesikhathi eside ebeka ukusimama enkabeni yentuthuko yeChanel. USurapek uthe ujabule ngokuthi iChanel yayingomunye wabatshalizimali bayo bokuqala ngo-2018.

I-Chanel iwuphawu oluhamba phambili olumelela imakethe yokunethezeka efunwa kakhulu. “I-Chanel ngokuqinisekile ingenye yamaphayona embonini yokunethezeka njengoba ifuna ukutshala imali ezintweni zakamuva eziqhubekayo kanye nokusungula izinto ezintsha zobuchwepheshe. Sibeke amazinga aphezulu kakhulu ezinto zethu eziqhubekayo futhi sinesifiso sokufaka esikhundleni sepulasitiki yendabuko,” kusho uSuvi Haimi, i-CEO kanye nomsunguli weSurapek, esitatimendeni sango-2018.

Ekhuluma ngentuthuko yamanje, uHaimi uthe: "Umkhiqizo wethu wokuqala ngokubambisana neChanel, isigqoko se-Les Eaux De Chanel esisekelwe ku-bio esenziwe ngezinto ze-Sulapac, uyingqophamlando ekhethekile kithi. Kufakazela ukuthi i-Sulapac ifanelana nencazelo yekhwalithi engcono kakhulu."

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