3 Challenges in Packaging Industry and How to Overcome It

The high quality of produced goods is essential to ensure a fabulous sale of your product; the packaging is another crucial factor that plays an important role.

While people understand that packaging is an important aspect, they don't know that it also comes with several challenges you might encounter while selling out your goods. However, while a problem, these challenges still can be overcome. Do you want to know three significant challenges associated with packaging and how you can overcome them? Hop on below to find out.

The Three Most Common Packaging Industry Challenges

Packaging is a crucial aspect that determines the sale of a product by a considerable margin. While proper packaging wasn't given enough consideration until a few years back, times have changed.

Sellers understand that an adequately packed product makes a great first impression, and they focus immensely on the packaging. Despite focusing on packaging massively, there are still some challenges that companies can face in this regard. Some of these challenges are mentioned below. 

1. Low Point of Sale Impression

If you view yourself as a consumer, then we are sure that you will most likely pick a product that attracts you the most out of the entire bulk when at a store.

There is no surprise to this, as the instinct in human nature gravitates you to pick a product that catches your eye and seems nice to look at. For 60 percent of shoppers, this is the same case scenario, and 47 percent of consumers out of this lot will repurchase the product.

Hence, if you feel your point of sale impression is not hitting the right spot, here is what you should do.

How to Overcome this Problem?

It might be time to bring about some changes to your packaging. According to statistics, when a company rebrands itself and changes the appearance of its product, people are more attracted to it.

Choose some bright colors and an aesthetic visual representation of the new change. This will help your brand stand out when placed on a shelf in any supermart.

2. Protection of Goods

While choosing the right colors and a great visual representation is essential to attract your product to the consumers, using proper packaging for the protection of goods is an important aspect too.

Many sellers use low-quality material that harms the outer packaging of the box. So, while the colors and visual representation might be top-notch, the low-quality packaging would dishevel the outer appearance making it appear not very interesting.

How to Overcome this Problem?

The best way to overcome this problem is to use high-quality packaging material. Understand what your product's packaging demands, and based on this packaging, decide what the best packaging production would be to protect your goods.

Moreover, good quality material for your packaging would not only protect your goods but will be a suitable way to save the environment.

3. Rise in Cost

Considering the current inflation, the cost of packaging material is very high. Hence, this is another challenge the packaging industry encounters when maintaining an excellent outlook for its product.

However, while a great challenge, this isn't something companies can overcome. Here is what to do.

How to Overcome this Problem?

The general rule of thumb to ensure your packaging prices do not spike high is to keep your packaging cost 8-10 percent of your product's price.

This price quote will help you marginalize the cost you need to spend on your packaging and the types of products you can use within this price range. However, if you want to move a little above this set percentage, you can always do that too.

The Best Machinery to ensure that Your Products are Packed Adequately

Now that you understand the challenges that come with packaging, the best way to overcome them will be to buy the best packaging machines.

To make your search easier, we suggest you check out Smart Weight. The premade bag packing machine manufacturer holds an exceptional variety of machinery. From its vertical packaging machine to linear weigher packing machine, each has its diversity and various functions that make packing so much easier.

So, if you want to get your hands on some high-quality machinery that is durable and will last you a long time, we suggest you take a look at Smart Weigh and let its experience talk for you.

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