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Author: Smartweigh–Multihead Weighter
In 2018, Les Eaux De Chanel introduces a new olfactory universe to the company's fragrances: a unique collection, inspired by the favorite places of Miss Coco Chanel, powered by imagination, created around freshness. The planning philosophy of Les Eaux De Chanel is sustainable development. Its glass perfume bottles are thinner and lighter, which means smaller volumes of raw materials, more optimized shipping methods, and often hidden corrugated cardboard is transformed into a clean, simple outer packaging, with no lamination or lubricating coatings, simpler Recycle.
Since 2021, all 125ml caps in the Les Eaux De Chanel collection will feature a bio-based closure developed by Chanel in collaboration with Sulapac. For two years, the Chanel team has worked hand in hand with the Finnish start-up to create an unprecedented cap consisting of three layers, 91% bio-based from renewable sources and FSC-certified wood chips (a by-product of industrial sidestreams) production. A Chanel house that fits the strict norm, every detail has not been carefully considered, including the sensual nature of the material, its resistance to temperature changes, the unique sound of the bottle when the hat is put on, the lubricating matte handling, the depth in the iconic The double C engraving is completed.
It took no less than 48 attempts to reach the final product. The project is part of a long-term collaborative policy that puts sustainability at the center of Chanel's development. Surapek said he was happy that Chanel was one of its early investors in 2018.
Chanel is a leading brand representing the most demanding luxury market. “Chanel is definitely one of the pioneers in the luxury industry as they want to invest in the latest sustainable materials and technological innovations. We have set very high quality standards for our sustainable materials and are ambitious to replace traditional plastics,” Suvi Haimi, CEO and co-founder of Surapek, said in a 2018 statement.
Talking about the current development, Haimi said: "Our first product in collaboration with Chanel, the bio-based Les Eaux De Chanel hat made from Sulapac material, is a special milestone for us. It proves that Sulapac fits the best quality specification.".
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