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Social marketing idea of the packaging machine with the difference between '4 p' marketing strategy

2020/09/04
A lot of packing machine business find the competitiveness of the enterprises was in large part focused on the packaging, and so on the packaging bag, bag. Was a product of small size, is right left a layer of a layer of packaging, the process is a little funny, like the romantic couples diamond ring, but to give each other surprise, when the consumer layer upon layer peeling, found that more than pleased. The excessive packaging not only play a role of beautification, promotion, instead to consumers with burdensome feeling, produces negative mentality, and the excessive packing will increase unnecessary costs, packaging costs. That how to moderate packaging, packaging machine can attract consumers again? Don't know you heard no packaging of social marketing concept, with & other; 4P” Effective marketing strategy. Packaging is not only one of the product strategy, and to have as a tool to promote goods packaging. The core content of marketing strategy is & other; 4P” The theory that products ( 产品) , the price ( 定价) , channels, 放置) , sales promotion, 促销) 。 With the rapid rise of high-tech industry, marketing concept, methods and constantly enrich and develop, forming & other; 4V” Marketing mix now, i. e. , & other Differentiation & throughout; 、“ Functional & throughout; 、“ Value added & throughout; 、“ Resonate throughout the &; The marketing mix theory. Only set up the correct marketing concept packaging, packaging & other; 4P” Marketing strategy effectively integrate, won't make big deviation packaging strategies. Packaging machine excessive packing up the packaging cost, good packaging products sales linking this right for you, for the year in sales of but if improperly use packing strategy, one-sided pursuit of goods & other Effect of packaging & throughout; , ignore the problem of the product itself, is not in conformity with the original vision of the consumers, consumers lost is lost.
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