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Since 2012 - Smart Weigh is committed to helping clients increase productivity at a reduced cost. Contact us Now!
If you are starting a business, one aspect you should consider is excellent product packaging. The packaging would define the outer appearance of your product, and a nicely packed product would make the users more intrigued to use it.
It is a natural human instinct to judge products based on their appearance; hence businesses should ensure that the product's packaging is pitch-perfect. If you are a business that wants to focus more on the packaging aspect, hear us out. Below we have mentioned five essential Packaging knowledges that every business should know.
The 5 Packaging Knowledges Every Business Should Know
Here are the five tactics every business should know related to packaging.
1. You Can't Have a Product without Package
How often have you gone to the grocery store and seen a product without a package? Never right?
This is because a package is an essential aspect of not only safely carrying a product but what will attract your consumers towards it as well.
Users are bound to gravitate towards a product that is if high-quality but nicely packed too. So, you will either need a package to protect your product or if it doesn't need protection, you will need it to attract consumers towards it. All in all, a package will always be a necessity.
Moreover, a package is what defines a product not only by its name but by other contents that it holds as well. Hence, you cannot have a product without a package. At the same time, the use of multihead weighers to package products saves manpower and material resources.
2. Your Package can Cost More Than Your Product.
The rule of thumb regarding packaging is that one should use an estimated 8-10 percent cost of the total product. This means that usually, the product would be more than the cost of packaging, and hence the overall package will still profit you.
However, under some circumstances, the package can cost more than the product itself. In such circumstances, it is essential to understand that your package would be directly proportional to your sales. Hence always choose the correct package.
3. Your Package Doesn't Only Protect Your Product; it Sells it.
As mentioned above, consumers are attracted to the products in a store based on their looks initially. They are more likely to buy any product that is nicely packed and holds high-quality convincing material that users believe is worth the buy.
However, in cases with poor packaging, users would move past the product without giving it much glance, no matter how good the quality of the product is.
In short, the outer appearance is more likely to sell your product other than just protecting it.
4. Packaging Material Suppliers Require Large Quantity Orders.
Most packaging material suppliers would require orders in bulk, and given that you are a business just starting, you won't have many products that need to be packed.
However, while many packages do not provide small-quantity orders, many vendors do. All you have to be is willing to find it. There will be a small vendor willing to take up your product; however, one thing is that you must be willing to compromise a little.
You might have an outstanding packaging idea about how you want your product to look; however, initially, with a small vendor, it must be hard. Therefore, customize your design according to what the vendor is willing to deliver, and once your brand starts to excel, you can move on to a more extensive packaging supplier.
5. The Packaging Trends and Innovation Ensures Your Products Sit on the Shelves
Once shopkeepers and store owners see that your product is making hype and many consumers are buying it, they are more likely to reshelve them again. Therefore with better packaging, consumers will gravitate towards your product, and with consumers' interest, the store owners will reshelve it in their stores.
In short, one mere packaging will elevate your sales by a considerable margin.
What Companies can Use to Ensure Proper Packaging?
Now that you know how important packaging is for any business, it is essential to understand what machinery can help you carry this out. We suggest you take a look at the packing machines and multihead weighers manufactured by Smart Weigh.
Stick-shaped Products 16 Head Mulihead Weigher
SW-730 automatic sealing stand up plastic sachet pouch snacks quadro bag packaging machine
With the company having a wide variety of vertical and linear weigher packing machines, it not only produces exceptional quality machinery but one that will last you a long time. The company is one of the best multihead weigher manufacturers in the business and its linear weigher and combination weighers are something you should definitely check out. So, head over to Smart Weigh and purchase the multihead weigher you need.
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