Indaba kaJackson kanye nomkhiqizo wakhe

Umbhali: Smartweigh– Isisindo Sezinhloko Eziningi

Ukudla okulula kukaJackson kwaqala njengento encane ngo-2013 ekhishini lendlu kaScott noMegan Reamer eCrested Butte, eColorado. Indodana yabo endala, uJackson, yatholakala inesifo esingavamile sokuzivikela komzimba, futhi inkampani yaqala ukumenzela ama-sweet potato chips njengesitsha sokudla okulula ukuvuvukala. Ngemuva kokutshalwa kwezimali okungu-$1.25 million okuvela kuRohan Oza, owine iMindshare, i-"Happier, Healthier Snacks" kaJackson manje isisungule umphakathi wabalandeli abanothando futhi ithengiswa ezweni lonke ngezitolo ezinkulu ezifana ne-Whole Foods kanye ne-Natural Markets, kanye nezitolo zamabhizinisi endawo ngaphakathi kwebanga.

Manje, lo mkhiqizo unezela indawo entsha yokukhiqiza futhi unendlunkulu eMuskegon, eWisconsin, enkabeni yeMidwest. Kuhlanganiswe nemishini yesimanje, kubukeka kwesimanje, kanye nokubuyekezwa kokupakisha izikhwama zokudla okulula ezingama-ounces angu-1.5 nama-ounces angu-5 ezihlonipha indodana yomsunguli. "Umkhiqizo esiwenzayo namuhla umkhiqizo omuhle kakhulu esake sawenza, njengoba nje siqale ukwenza amaqoqo amancane ekhishini ekhaya," kusho uScott Reimer.

"Sijabule kakhulu ngendlela entsha yomkhiqizo. Iphakheji entsha ibonakalisa ngempela ubukhulu bayo." Umqondisi wokumaketha kaJackson, uStephanie Wysocki, unikeze imininingwane eyengeziwe.

"Ukubuyekezwa komkhiqizo wethu kuwukugubha iqhawe lethu uJackson, owaphefumulela ama-sweet potato chips ethu adumile enziwe ngamafutha asendulo njengokakhukhunathi no-avocado," etshela i-Packaging Digest. "Umgomo wethu kwakuwukudala ubuwena bomkhiqizo, ngomsindo wezindawo zokudla ezingcolile, ngokushesha nangokubonakalayo sidlulise imikhiqizo esezingeni eliphezulu ngaphakathi futhi sixoxe indaba yethu." KuJackson, kwaqala ngokumomotheka okuncane.

"Uhlobo lwethu lwelogo olucatshangelwe kabusha luqinisa ubuhle kanye nenhlalakahle yomkhiqizo ngesimo sokumamatheka okuncane, futhi luphefumulelwe yinjabulo yobuqhawe yomndeni wakwaReimer," kusho uWysocki. "Siyaziqhenya ngokukholelwa ukuthi ukudla okulula okuseqophelweni eliphezulu kuqala ngekhwalithi. "Ukuze kwandiswe ubumnandi ekupakisheni kwethu, i-'Super Oil' ihamba emaphaketheni njengegagasi elikhanyayo lephunga, ilethela amakhasimende ama-sweet potato chips anokunambitheka okucebile nombala wemvelo."

Indaba yomkhiqizo iyaqhubeka ngemuva kwesikhwama. “Uhlangothi olungemuva lwesikhwama sethu se-potato chip luxoxa indaba kaReamer, sigubha okuhle empilweni ngokumema amakhasimende ukuthi aqoke ama-#DailySuperheroes awo. "Esikhundleni sokuvuselela ngokuhlela, i-Plant Operations inikeza isiqalo esisha ngabapaki abasha kanye nemisebenzi yokupakisha ehlobene nemishini abenzi abaziyo ukuthi bagxile entweni eyodwa: ukwenza ama-sweet potato pot chip kanye nefektri ehleliwe yokupakisha.

Ngokusho kukaMike Walz, isikhulu esiphezulu sokusebenza senkampani, "Ama-chips aphakanyiselwa epulatifomu ngaphezu komshini wokupakisha, i-dressing ilinganiswa ibe yi-durum ewela phansi, bese ithunyelwa ohlelweni lwesikali se-Yamato olunezinhloko ezingu-14." Ibhalansi yondla i-TNA ngendlela eqondile ukuze igcwalise izikhwama ezivaliwe bese izikhwama eziqediwe zigeleza ziye e-carousel ejikelezayo ukuze kupakishwe ibhokisi ngesandla. Amabhokisi akhiwe kusengaphambili ngamabhokisi e-Lantech.

Ukusuka lapho, zifakwa ama-pallet ngobuciko. "Izinhlobo ezine zikaJackson ziqinisekiswe yi-Non-GMO Project futhi azidli imifino, azina-gluten, azinawo ama-paleo, azinawo amantongomane futhi azinawo ama-kosher."

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