As cheese sticks grow, can packers seize the opportunity?

Author: Smartweigh–Multihead Weighter Manufacturers

Recently, Miaokelando, the main cheese product, released its 2021 financial report, with a net profit of 154.4285 million yuan, a year-on-year increase of 160.60%. In recent years, China's cheese industry has entered a period of rapid development, with the participation of not only established dairy companies such as Mengniu, Yili, and Guangming, but also new brands such as Dr. Cheese and Secondfly. The technical threshold for cheese stick production is low, but the cost of self-built factories is high, and emerging brands choose foundry production.

This has created the cheese bar market, with serious homogenization of products, formulations, and packaging. With the increase of entrants, it is inevitable to start a price war. In the future, the cheese stick market is not only about brand competition, but also about quality control in the long run. Self-built factories are the brand's goal.

Cheese bars seem to be a single product, which is easy to imitate and copy, but such a low entry threshold will also bring about homogeneity, and it is difficult for products without their own characteristics to continue to be popular. If you want to stand out, marketing alone will not last long. You have to work hard on technology and R&D capabilities to make breakthroughs in product ingredient lists, flavors and packaging.

As a professional packaging machinery manufacturer, Smart Weigh has its own set of mature R&D and production teams. Faced with the packaging of cheese sticks, Smart Weigh naturally has packaging machinery that can complete fast packaging. It is a belt type packaging machine that can quickly complete a series of automatic operations such as bag feeding, filling and sealing, bringing you high-efficiency production and the best quality assurance.

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