Okokuqala, indawo yokupakisha ephezulu ayisekho, i-middle-end kunye ne-middle-end-end-end-end-end-marketing market iyaqhubeka ikhula, kwaye imarike ephantsi iyancipha.
Ngophuhliso oluqhubekayo loqoqosho lwaseTshayina, uhlaziyo oluqhubekayo lwetekhnoloji, ukuphuculwa okuqhubekayo kokhuphiswano lweshishini lokubhaka kunye nokupakisha, ukwanda okuqhubekayo kwesikali soshishino, uphuhliso olukhawulezayo lwamashishini, ukubhaka ukugcina ukukhula okukhawulezayo koqoqosho lwelizwe. isikali.
Enkosi kwimfuno eyomeleleyo yemarike yasekhaya, ishishini lokubhaka nelokupakisha laseTshayina libonise umkhwa olungileyo wophuhliso olusempilweni, olukhawulezayo noluzinzileyo.
Nangona kunjalo, echatshazelwa yimigaqo-nkqubo yelizwe, imarike ephezulu yokubhaka, ngakumbi i-market-high-market ye-moon cakes, ayisekho. I-marketing-over-packaging market emelwe ngamaqebengwane enyanga iyancipha, ngelixa i-middle-end kunye ne-middle-end-market ingachatshazelwa kakhulu yimigaqo-nkqubo kwaye ishishini likhula ngokukhawuleza, umlinganiselo we-middle-end kunye ne-medium-end-high-end. iimveliso kumboniso inkulu kakhulu. Inani kunye nommandla wamashishini anjalo anyuke ngamaxesha e-2 xa kuthelekiswa nonyaka odlulileyo, kwaye umdla wokuthatha inxaxheba uphezulu.
Ukukhuthazwa komgangatho wokuphila kwabantu, kukhatshwa kugxininiswa kwimiba yokhuseleko lokutya, kuya kusiba kubaluleke ngakumbi. Amashishini emveliso ephantsi abonisa ukuhla okucacileyo ekuthengisweni, umdla wokuthatha inxaxheba uyancipha, kwaye imarike ephantsi nayo iyancipha. Indawo entsha ekhuphisanayo yokupakishwa kokubhaka iyakhula.
Okwesibini, ukukhula okuncinci kokupakisha kukhawuleza, kwaye ukukhula kwexesha elizayo kunokulindela.
Ngokwandiswa kolwazi lwezempilo kunye nokwahlukahlukana kwezinto ezithandwa ngabantu, abathengi bakholisa ukuthenga izonka ezisandula ukubhakwa kwiindawo zokubhaka, iipakethi ezincinci zokubhaka ezinezabelo ezincinci kunye nokutya okutyiwayo okukodwa kunokuhlangabezana nezinto ezikhethwa ngabathengi zobunzima obulawulekayo kunye nemfuno yokutya okuphathekayo, nangona kuncinci. iipakethe zineendleko eziphezulu zeyunithi.
Kulindeleke ukuba uhlobo lokupakishwa kwesabelo esincinci lunamathuba amakhulu ophuhliso.
Okwesithathu, ukupakishwa kokutya okubhakiweyo kwixesha lephepha.
Ukupakishwa kwePhepha okusekwe kwiphepha kunye nebhodi yephepha kunenzuzo yeendleko eziphantsi, ukugcinwa kwezixhobo, ukusetyenzwa ngoomatshini ngokulula, ukukhuselwa okungaphezulu kokusingqongileyo, akukho ngcoliseko, ukurisayikilishwa ngokulula, ukurisayikilishwa, njl.
Ukongeza, kunye nenkqubela phambili yetekhnoloji yokwenza iphepha, izinto zephepha ziye zaphuhliswa ukusuka kwelinye ukuya kwiintlobo ezahlukeneyo kunye nobungcali obusebenzayo.
Abaqulunqi bokupakisha banokusebenzisa ngokufanelekileyo iimpawu zephepha ukwenza ngokugqibeleleyo iphepha lokubhaka elimangalisayo. Ke ngoko, ukupakishwa kokutya okubhakiweyo kwangena kwixesha lokupakishwa kwamaphepha.
Ukupakishwa kwePhepha kukwabonelela ngokhuseleko kwiimpahla ezibhakiweyo.
Okwesine, ukupakishwa kokubhaka kunokudala ngakumbi, kunomdla, kusefashonini kwaye kuyasebenza.
Ukupakishwa kokubhaka okunemibala ngumgca wembonakalo entle kumboniso wokubhaka. Ukupakishwa kokubhaka kuyimveliso ebalulekileyo yefashoni.
Kwixesha elizayo, ukupakishwa kokubhaka kuya kudityaniswa ngokusondeleyo kunye neemveliso zokubhaka, kwaye kuya kuba nobuchule obungakumbi kunye nefashoni kunye nemigangatho emithathu-ntathu, imibala kunye neepateni, ukupakishwa kokubhaka kuya kunika ingqwalasela epheleleyo kwiimfuno ezahlukeneyo ezifana nokuboniswa kwemveliso kunye nokuthwala, kwaye iya kuba luncedo ngakumbi ukwandisa isibheno sayo kubathengi.Ejongene nophuhliso olukhawulezayo lweshishini lokubhaka kunye neentlobo ezahlukeneyo zokupakisha, izinto zokupakisha kunye nezixhobo zobugcisa ekufuneka abavelisi banikele ingqalelo kuzo kuseyimiba ephambili.
