First, the high-end packaging scenery is no longer, the middle-end and middle-end high-end markets continue to expand, and the low-end market is relatively shrinking.
With the continuous development of China's economy, the continuous updating of technology, the continuous improvement of the competitiveness of the baking and packaging industry, the continuous expansion of the industry scale, the rapid development of enterprises, baking to maintain the rapid growth of economies of scale.
Thanks to the strong domestic market demand, China's baking and packaging industry has shown a good trend of healthy, rapid and sustainable development.
However, affected by national policies, the high-end market of baking, especially the high-end market of moon cakes, is no longer prosperous. The high-end over-packaging market represented by moon cakes is shrinking, while the middle-end and middle-end markets are less affected by policies and the business is growing rapidly, the proportion of mid-end and medium-end high-end products in the exhibition is very large. The number and area of such enterprises have increased by 2 times compared with the previous year, and the enthusiasm for participation is high.
The promotion of people's living standards, coupled with the emphasis on food safety issues, is becoming more and more important. The low-end product enterprises reflect the obvious downward trend in sales, the enthusiasm for participation is declining, and the low-end market is also shrinking. A new competitive landscape for baking packaging is taking shape.
Second, small packaging growth is fast, and future growth can be expected.
With the enhancement of health awareness and the diversification of personal tastes, consumers tend to buy freshly baked bread in bakeries, small baking packages with small shares and single snacks can meet consumers' special preferences for controllable weight and the demand for portable snacks, although small packages have higher unit costs.
It is expected that the form of small-share packaging has great development prospects.
Third, baked food packaging to the paper era.
Paper Packaging based on paper and paperboard has the advantages of low cost, resource saving, easy mechanical processing, more environmental protection, no pollution, easy recycling, recycling, etc.
In addition, with the progress of papermaking technology, paper materials have developed from traditional single to diversified varieties and functional specialization.
Packaging designers can make proper use of the characteristics of paper to perfectly create amazing baking wrapping paper. Therefore, baked food packaging entered the era of paper packaging.
Paper Packaging also provides security for baked goods.
Fourth, baking packaging is more creative, interesting, fashionable and practical.
Colorful baking packaging is a beautiful scenery line at the baking exhibition. Baking packaging is an important fashion product.
In the future, baking packaging will be more closely integrated with baking products, and will be more creative and trendy with three-dimensional specifications, colors and patterns, baking packaging will also give full consideration to various needs such as product display and carrying, and will be more practical to increase its appeal to customers.
Faced with the rapid development of the baking industry and the variety of baking packaging, the packaging materials and technical equipment that manufacturers must pay attention to are still the key issues.