Ukuthuthukiswa Kokupakisha Kwamahhala KwangoJulayi Kwamabhrendi Okudla

I-Plastic Free July igxile kakhulu epulasitikini esetshenziswa kanye kuphela, kodwa izinhlobo zokudla zibhekene nenselele esebenzayo: ukunciphisa imfucuza yokupakisha ngenkathi zisavikela ikhwalithi yokudla kanye nokuqina kokukhiqiza.

Imikhiqizo yokudla ingasebenzisa i-Plastic Free July njengethuba lokubuyekeza izinto zokupakisha, ukuhlola ifilimu ye-roll engasetshenziswa kabusha kanye nezikhwama ezenziwe kabusha, ukuthuthukisa ukunemba kokugcwalisa, kanye nokunciphisa imfucuza yokupakisha engadingekile ngaphandle kokunciphisa ukukhiqizwa okuzenzakalelayo.

I-Plastic Free July ihlotshaniswa kakhulu nokunciphisa ukusetshenziswa kwepulasitiki. Nokho, embonini yokudla, izinqumo zokupakisha zidinga umbono olinganiselayo. Ukupakisha ukudla kuvikela imikhiqizo emswakama, umoya-mpilo, uthuli, umonakalo wokuphatha, ukungcola, kanye nokuvuza. Iphinde isekele isikhathi sokuphelelwa yisikhathi, izinto zokuthutha, ukuboniswa kwezitolo, uphawu, kanye nolwazi lomkhiqizo.

Ngenxa yalesi sizathu, i-Plastic Free July akufanele iqondwe njengesicelo esilula sokuthi izinhlobo zokudla ziyeke ukusebenzisa ukupakisha. Isiqondiso esiwusizo kakhulu ukuthuthukisa izinto zokupakisha, ukunciphisa ukusetshenziswa kwezinto ezingadingekile, nokuqinisekisa ukuthi amafomethi amasha okupakisha angasebenza kahle emigqeni yokupakisha ezenzakalelayo.

Kwabakhiqizi abaningi bokudla, lokhu kungafaka ifilimu yokugoqa engasetshenziswa kabusha, izikhwama ezenziwe kabusha ezenziwe ngaphambilini, ubukhulu bezikhwama obuthuthukisiwe, ukusebenza kokuvala okuthuthukisiwe, kanye nezinhlelo zokulinganisa nokugcwalisa ezinembile. Umgomo ukunciphisa imfucuza engagwenywa ngenkathi kugcinwa ukuphepha komkhiqizo, isivinini sokupakisha, ukulawulwa kwekhwalithi, kanye nokwenzeka kwezentengiselwano.

Kungani Imikhiqizo Yokudla Isadinga Ukupakishwa?

Ukupakishwa kokudla kusabalulekile ekuphepheni komkhiqizo kanye nokusebenza kahle kochungechunge lokuhlinzeka. Ukususa noma ukunciphisa ukupakishwa ngaphandle kokuhlolwa okufanele kungadala izingozi ezifana nokuphelelwa isikhathi, ukuvuza, ukungcola, umonakalo womkhiqizo, kanye nokungcola kokudla okuphezulu.

Imikhiqizo yokudla isadinga ukupakishwa ngoba ivikela ikhwalithi yokudla, isekela inhlanzeko, inciphisa umonakalo ngesikhathi sokuphathwa nokuthuthwa, yandisa isikhathi sokugcinwa kwayo, futhi inikeza ulwazi lomkhiqizo oludingekayo ukuze kudayiswe futhi kulandelwe imithetho.

Ukupakisha kudlala indima ebalulekile ekukhiqizweni nasekusabalalisweni kokudla. Imikhiqizo efana nokudla okulula, amantongomane, amaswidi, ukudla okuqandisiwe, ukudla kwezilwane ezifuywayo, ikhofi, impuphu, okusanhlamvu, ama-granule, kanye nezingxenye zokudla okulungele ukwenziwa zithembele ekupakishweni ukuze kuvikelwe izithiyo kanye nokuvezwa okuzinzile. Ukuvalwa okubuthakathaka, isakhiwo sesikhwama esibi, noma ifilimu engafanele kungaholela ekuvuzeni, izikhalazo zamakhasimende, imikhiqizo enqatshiwe, kanye nokwanda kwemfucuza.

"Ukupakisha okuncane" akufani ngaso sonke isikhathi "nokupakisha okungcono." Iphakheji esebenzisa izinto ezincane kodwa ehluleka ukuvikela umkhiqizo ingandisa imfucuza iyonke. Indlela enomthwalo wemfanelo kakhulu ukuhlola ukuthi ukupakisha kuyadingeka yini, ukuthi izinto zingathuthukiswa yini, nokuthi iphakethe lokugcina lingakhiqizwa njalo.

I-Plastic Free July inikeza izinhlobo zokudla isizathu esifanele sokubuyekeza lezi zindawo. Ukugxila okuyinhloko kufanele kube ukuthuthukiswa okusebenzayo kunokususa izinto kalula.

Ingasekelwa Kanjani Ukuthuthukiswa Kwezinto Zokupakisha Ezingenapulasitiki?

I-Plastic Free July ingasekela ukuthuthukiswa kokupakisha uma isetshenziswa njengesikhathi sokubuyekeza esihlelekile. Imikhiqizo yokudla ingayisebenzisa ukuhlola izinto zamanje, ukuhlonza izindawo ezilahliwe, nokuhlola izinketho zokupakisha ezingaphinde zisetshenziswe.

I-Plastic Free July ingasiza izinkampani zokudla ukuthi zisuke emigomweni yokuzinza evamile ziye ekuthuthukisweni kokupakisha okusebenzayo, okuhlanganisa izinto ezingasetshenziswa kabusha, osayizi bephakethe abalungiselelwe, ukuvalwa okungcono, kanye nefomethi yokupakisha ehambisana nomshini.

Imikhiqizo eminingi yokudla isasebenzisa izinto ezivamile ezinezingqimba eziningi okungase kube nzima ukuzisebenzisa kabusha kwezinye izimakethe. Eminye imikhiqizo ingasebenzisa nezikhwama ezinkulu, ukupakisha okungadingekile kwesibili, noma amafomethi ezinto ezidala imfucuza eningi ngesikhathi sokusetha umshini nokushintsha kokukhiqiza.

Ukuthuthukiswa kwezinto zokupakisha kungafaka phakathi ukushintshela kufilimu yokugoqa engasetshenziswa kabusha, ukusebenzisa izikhwama ezenziwe kabusha ezenziwe ngaphambilini, ukunciphisa ukujiya kwefilimu lapho ukuvikelwa komkhiqizo kuvumela khona, ukuthuthukisa usayizi wesikhwama, noma ukushintshela kufomethi yokupakisha esebenzisa izinto ngendlela ephumelela kakhulu.

Kodwa-ke, izinguquko zezinto zokupakisha akufanele zithathwe njengezinqumo zokuthenga kuphela. Futhi ziyizinqumo zokukhiqiza. Izinto ezintsha kumele zakhiwe, zigcwaliswe, zivalwe, zifakwe ikhodi, zihanjiswe, zihlolwe, zipakishwe, futhi ziboniswe kahle. Uma izinto zingakwazi ukusebenza kahle emshinini wokupakisha, umphumela ungaba umphumela ophansi, ukuvalwa okungazinzile, amazinga aphezulu okwenqatshwa, kanye nokuchithwa okuningi kokukhiqiza.

Ukuthuthukiswa okuphumelelayo kufanele kusekelwe ulwazi olubalulekile kanye nedatha yokuhlola ukukhiqiza. Le ndlela isiza amaqembu okukhiqiza, ukuthengwa, ikhwalithi, kanye nokumaketha ukuthi enze izinqumo ngokusekelwe ebufakazini obusebenzayo.

Kungani Ifilimu Ephinda Isetshenziswe Iyindlela Yokuthuthukisa Esebenzayo?

Ifilimu yokugoqa engasetshenziswa kabusha iyindlela ewusizo kubakhiqizi abaningi bokudla abasebenzisa izinhlelo zokupakisha ezizenzakalelayo zokugcwalisa ifomu. Ngokuvamile ifaneleka emikhiqizweni enomthamo omkhulu enosayizi wezikhwama ozinzile nezidingo zokukhiqiza eziphindaphindwayo.

Ifilimu yokugoqa engasetshenziswa kabusha ingasiza izinkampani zokudla ukunciphisa imfucuza yokupakisha uma ihambisana nomshini wokugcwalisa ifomu futhi ihlangabezana nezimfuneko zokuqina kokuvala, ukuvikelwa kwezithiyo, ikhwalithi yokuphrinta, kanye nokubukeka kwephakethe eliqediwe.

Ukupakisha ifilimu ye-roll kusetshenziswa kabanzi kokudla okulula, amantongomane, amaswidi, ukudla okuqandisiwe, okusanhlamvu, impuphu, ama-granule, kanye nezingxenye zokudla ezincane. Kule fomethi yokupakisha, umshini wakha isikhwama kusuka ku-roll eqhubekayo yefilimu, ugcwalise umkhiqizo, bese uvala iphakheji. Le nqubo ingasekela ukukhiqizwa okusheshayo nokuqhubekayo.

Uma ushintsha kusuka kufilimu evamile kuya kufilimu yokugoqa engasetshenziswa kabusha, izinhlobo akufanele ziqinisekise kuphela ukuthi impahla ingaphinde isetshenziswe yini. Izinto kufanele futhi zihlolwe emshinini wokupakisha. Amafilimu angasetshenziswa kabusha angaba nokuqina okuhlukile, ukuziphatha kokuvala, amazinga okungqubuzana, kanye nokusebenza okwakhayo uma kuqhathaniswa namafilimu endabuko anezingqimba eziningi.

Amaphuzu abalulekile obuchwepheshe afaka phakathi ukujiya kwefilimu, ukuqina, izinga lokushisa lokuvala ukushisa, amandla okuvala, i-coefficient of friction, ukuqina kokulandelela, ukubhaliswa kokuphrinta, ukuma kwesikhwama, kanye nokubukeka kwephakethe eliqediwe. Ifasitela lokuvala libaluleke kakhulu. Uma izinga lokushisa lokuvala lincane kakhulu, umugqa ungase ubhekane nezivalo ezibuthakathaka, ifilimu eshisiwe, imibimbi, noma ukuvuza.

Imishini yokupakisha ye-Smart Weight ingalungiselelwa ukuphatha ifilimu eligoqekayo elingasetshenziswa kabusha kuzo zonke izinhlelo zokusebenza zokudla ezahlukene. Kumabhrendi ahlela ukuthuthukiswa kokupakisha kwe-Plastic Free July, izivivinyo zakuqala zomshini zingasiza ekuqinisekiseni ukuthi ifilimu entsha iyayisekela yini imigomo yokusimama kanye nezidingo zokukhiqiza.

Kungani Izikhwama Ezingasetshenziswa Kabusha Ziyindlela Eqinile Yokuthengisa Imikhiqizo Yokudla?

Izikhwama ezenziwe ngaphambilini ezingaphinde zenziwe zifaneleke kumabhrendi adinga ukwethulwa okuqinile eshalofini kanye nezindlela zokupakisha eziguquguqukayo. Zivame ukusetshenziswa emikhiqizweni yokudla yekhwalithi ephezulu, engavalwa kabusha, kanye neyokuthengisa.

Izikhwama ezenziwe kabusha zingasekela ukuthuthukiswa kwezinto zokupakisha ngenkathi zigcina ukwethulwa kwezitolo, ikakhulukazi emikhiqizweni esebenzisa izikhwama ezimile, izikhwama eziziphu, izikhwama ezisicaba, kanye nezikhwama ze-gusset.

Izikhwama ezenziwe ngaphambilini zenziwa ngaphambi kokuba zingene emshinini wokupakisha. Umshini uthatha isikhwama, usivule, ugcwalise umkhiqizo, bese uwuvala. Le fomethi isetshenziswa kabanzi ekhofi, amantongomane, izithelo ezomisiwe, ukudla okumnandi kwezilwane ezifuywayo, amaswidi, ukudla okuqandisiwe, ukudla okunempilo, kanye nokudla okulula kwekhwalithi ephezulu.

Amaphakethe enziwe ngaphambilini anganikeza isethulo esibonakalayo esinamandla kanye nezici zabathengi ezilula njengeziphu, izisekelo zokuma, kanye nezimo ezikhethekile. Kumabhrendi adinga kokubili inqubekela phambili yokusimama kanye nokukhanga eshalofini, izikhwama ezenziwe ngaphambilini ezingaphinde zisetshenziswe zingaba inketho ewusizo.

Kodwa-ke, izikhwama ezingasetshenziswa kabusha zidinga ukuhlolwa kokukhiqizwa ngokucophelela. Ukuvulwa kwezikhwama, ukuqina kwesikhwama, ukuqondanisa uziphu, ukuqina kokugcwalisa, ingcindezi yokuvala, kanye nekhwalithi yesikhwama esiqediwe konke kungathinteka yisakhiwo sezinto ezibonakalayo. Isikhwama esibukeka sifanelekile ekubuyekezweni kwesampula singase singabi senza kahle njalo ekukhiqizweni okuqhubekayo.

Imishini yokupakisha izikhwama ezenziwe kusengaphambili ze-Smart Weight ingaphatha izinhlobo ezahlukene zezikhwama, kufaka phakathi izikhwama ezenziwe kabusha ezenziwe kusengaphambili. Lokhu kusiza izinhlobo zokudla ukuthi zihlanganise ukuthuthukiswa kwezinto ezibonakalayo nokukhiqizwa okuzenzakalelayo okuzinzile. Ezinkampanini ezidinga ifomethi yesikhwama esizinzile ngaphandle kokwenza buthaka ukubukeka kweshalofu, ukuhlolwa kwezikhwama ezenziwe kusengaphambili kuyisinyathelo esibalulekile.

Kungani Ukuhambisana Komshini Wokupakisha Kubalulekile?

Iphakheji engasetshenziswa kabusha iba wusizo kuphela uma ingakhiqizwa njalo ngesilinganiso. Ukuthuthukiswa kwezinto kuphela akwanele uma umugqa wokupakisha ungaba ozinzile.

Ukuhambisana komshini wokupakisha kubalulekile ngoba izinto eziphinde zisetshenziswe kumele zondle, zakhe, zivule, zigcwalise, zivale, zifake ikhodi, futhi zikhiphe ngokwethembeka. Ukuhambisana okungekuhle kungandisa amaphakethe anqatshiwe, imfucuza yomkhiqizo, isikhathi sokungasebenzi, kanye nezindleko zokukhiqiza eziphelele.

Izinguquko zezinto zokupakisha zingathinta wonke umugqa. Ifilimu entsha ingase ilandele ngendlela ehlukile. Isakhiwo esisha sesikhwama singase sivuleke kancane kahle. Isendlalelo esihlukile sokuvala singadinga izilungiselelo ezintsha zokushisa kanye nengcindezi. Uma lezi zinguquko zingahlolwa, izinkinga zokukhiqiza zingase zenzeke ngemva kokusetshenziswa ngokugcwele.

Izinkinga ezivamile zifaka phakathi ukuphambuka kwefilimu, ukuvulwa kwezikhwama okungazinzile, izivalo ezibuthakathaka, imibimbi, ukuvuza, indawo embi yokufaka ikhodi, amaphakethe alahliwe, kanye nesivinini somshini esihamba kancane. Lezi zinkinga zinganciphisa inzuzo yokuthuthukiswa kokusimama. Kwezinye izimo, izinto eziningi kanye nomkhiqizo kungase kuchitheke ngesikhathi sokulungiswa okuphindaphindiwe.

Ngaphambi kokushintsha okugcwele kwezinto, izinhlobo zokudla kufanele zenze izivivinyo zomshini ezilawulwayo. Isivivinyo kufanele siphendule imibuzo eminingana esebenzayo: Ingabe izinto zingadla kahle? Ingabe umshini ungazivala ngokuthembekile? Ingabe iphakethe eliqediwe liyahlangabezana nezimfuneko zokubukeka kweshelufu? Ingabe umugqa ungagcina isivinini esamukelekayo? Ingabe amazinga okwenqatshwa ayalawulwa? Ingabe abaqhubi bangazilungisa izilungiselelo kalula?

Abahlinzeki bemishini yokupakisha badlala indima ebalulekile kule nqubo. Ukusethwa komshini ofanele kungasiza abakhiqizi ukuthi bazivumelanise nezidingo zezinto ezintsha, banciphise izindleko zokulinga namaphutha, futhi bagcine umkhiqizo uzinzile ngesikhathi sokuguquka.

Imikhiqizo Yokudla Ingayinciphisa Kanjani Imfucuza Ngaphandle Kwephakheji?

Ukungcola kokupakisha kuyingxenye eyodwa nje yenselele enkulu yemfucuza. Imfucuza yomkhiqizo, ukugcwalisa ngokweqile, ukugcwalisa okungaphelele, amaphakethe anqatshiwe, kanye nokukhiqizwa okungazinzile nakho kuthinta ukusimama kanye nezindleko.

Imikhiqizo yokudla inganciphisa imfucuza ngale kwephakeji ngokuthuthukisa ukunemba kokulinganisa, ukuqina kokugcwalisa, ukuthembeka kophawu, kanye nokulawula ukwenqatshwa kulo lonke umugqa wokupakisha ozenzakalelayo.

Ukugcwalisa okungalungile kungadala ukunikezwa komkhiqizo. Lokhu kusho ukuthi umkhiqizo unikeza umkhiqizo omningi kunalokho okudingekayo ephaketheni ngalinye. Ngokuhamba kwesikhathi, ukugcwalisa okuncane kungaba yindleko enkulu. Ukugcwalisa okungaphansi kudala enye inkinga. Kungabangela ukukhathazeka kokuthobela imithetho, izikhalazo zamakhasimende, kanye nemikhiqizo enqatshiwe.

Ukukala nokugcwalisa okunembile kusiza ekunciphiseni izingozi zombili. Uma uhlelo lokukala kanye nomshini wokupakisha kusebenza ndawonye kahle, izinhlobo zingathuthukisa ukuhambisana kwezingxenye, zinciphise amaphakethe alahliwe, futhi ziphathe ukusetshenziswa kwezinto ezibonakalayo kanye nomkhiqizo ngempumelelo enkulu.

Ngemikhiqizo efana nokudla okulula, amantongomane, amaswidi, ukudla okuqandisiwe, ukudla kwezilwane ezifuywayo, impuphu, ama-granule, nezinto zehadiwe, izinhlelo zokulinganisa nokupakisha ezizenzakalelayo zingasekela umkhiqizo ozinzile kanye nokunciphisa imfucuza. Inani alikho nje kuphela ekongeni izinto zokupakisha. Inani livela ekunciphiseni ukulahleka komkhiqizo, ekuthuthukiseni ukuhambisana kwephakethe, kanye nokwehlisa izidingo zokulungisa ngesandla.

I-Smart Weight inikeza izixazululo zokulinganisa nokupakisha ezizenzakalelayo ezenzelwe ukugcwalisa okuphumelelayo, ukupakisha okuzinzile, kanye nezinhlelo zokusebenza zezinto eziguquguqukayo. Lezi zinhlelo zingasekela ifilimu yokugoqa engasetshenziswa kabusha kanye nezikhwama ezenziwe kabusha uma zihambisana kahle nezidingo zomkhiqizo nezokukhiqiza.

Imikhiqizo Yokudla Ingaqala Kanjani Ukuthuthukiswa Kokupakisha Kwamapulasitiki KwangoJulayi?

I-Plastic Free July ayidingi ukuthi wonke umkhiqizo wokudla ushintshe konke ukupakisha ngesikhathi esisodwa. Inqubo yokubuyekeza isinyathelo ngesinyathelo kanye nokuhlola ivame ukuba wusizo futhi ithembeke kakhudlwana.

Imikhiqizo yokudla ingaqala ngokuhlola ukupakishwa kwamanje, ukuhlonza ama-SKU anemfucuza ephezulu, ukukhetha amasampula ezinto ezingasetshenziswa kabusha, ukuwahlola emishinini yokupakisha, kanye nokukala ikhwalithi yokuvala, isivinini, izinga lokwenqatshwa, izinga lokuvuza, kanye nemfucuza yokusetha.

Indawo yokuqala ewusizo ukuhlola amaphakheji. Imikhiqizo ingabuyekeza izinto zamanje, osayizi bezikhwama, amafomethi okupakisha, amazinga okwenqatshwa, amazinga okuvuza, kanye nokusetshenziswa kwemfucuza. Imikhiqizo esebenzisa izinto eziningi ngokweqile, izakhiwo okunzima ukuzisebenzisa kabusha, noma amazinga aphezulu okwenqatshwa ingabekwa phambili.

Isinyathelo esilandelayo ukuhlola izinto. Imikhiqizo ingahlola ukuthi ifilimu yokugoqa engasetshenziswa kabusha noma izikhwama ezenziwe ngaphambilini ezingasetshenziswa kabusha zifanelekile yini kuma-SKU athile. Abahlinzeki bezinto kufanele banikeze ulwazi lobuchwepheshe, okuhlanganisa isakhiwo, izidingo zokuvala, izakhiwo zokuvimbela, kanye nezimangalo zokusetshenziswa kabusha.

Ngemva kwalokho, izivivinyo zokukhiqiza kufanele ziqedwe. Inqubo yokuhlola kufanele ifake umkhiqizo wangempela, isisindo sangempela sokugcwalisa, isivinini sokusebenza esijwayelekile, kanye nokuhlolwa kwekhwalithi. Imiphumela kufanele ibhalwe phansi ngokucacile ukuze amaqembu okukhiqiza, ikhwalithi, ukuthenga, kanye nokumaketha akwazi ukuhlola ushintsho ndawonye.

Le ndlela ithembeke kakhulu kunokwenza izimangalo ezibanzi zokuzinza ngaphandle kwedatha yokukhiqiza. Iphinde isize imikhiqizo ukuthi igweme isikhathi sokungasebenzi esingalindelekile, ukuvalwa okungazinzile, noma imfucuza ephezulu ngemva kokushintsha izinto.

Imikhiqizo Yokudla Kufanele Ikhulume Kanjani Ngezimangalo Zokuzinza?

Ukuxhumana ngokuzinza kufanele kube okunembile, okuqondile, futhi okusekelwa idatha. Izimangalo ezibekwe ngokweqile zingadala izingozi zomthetho, idumela, kanye nokuthembana kwamakhasimende.

Imikhiqizo yokudla kufanele igweme izimangalo ezibanzi ezifana nokuthi "akukho mfucuza" noma "ukuzinza ngokugcwele" ngaphandle kokuthi zisekelwa idatha yezinto ezibonakalayo, ukutholakala kokusetshenziswa kabusha, imithetho yendawo, kanye nobufakazi obucacile.

Amagama anjengokuthi "100% plastic-free," "zero waste," kanye "fullly propertyly protectively" angaba yingozi uma engasekelwa ngokugcwele. Iphakheji ingase isetshenziswe kabusha ngokobuchwepheshe, kodwa ukuphinda isetshenziswe kabusha kwangempela kungancika engqalasizinda yokuphinda isetshenziswe yendawo, ukwakheka kwezinto, uyinki, amalebula, izinamathiselo, kanye nokuziphatha kokulahla kwabathengi.

Amagama aqaphe kakhulu avame ukuthembeka kakhulu. Izibonelo zifaka phakathi "ukusekela izinto zokupakisha ezingasetshenziswa kabusha," "ukuhambisana nefilimu yokugoqa engasetshenziswa kabusha," "ukusebenzisa izikhwama ezenziwe kabusha ezenziwe kabusha," noma "kusiza ekunciphiseni imfucuza yokupakisha." Lezi zimangalo zicacile kakhulu futhi kulula ukuzisekela ngedatha yokukhiqiza kanye nezinto ezibonakalayo.

Ukuxhumana okucacile kubalulekile kubathengi be-B2B, abathengisi, kanye nabathengi. Kusiza ekubekeni amathemba angokoqobo futhi kunciphisa ingozi yokungaqondi kahle. Kuphinde kubonise ukuthi lo mkhiqizo ucabangele kokubili izidingo zokuzinza kanye nezisebenzayo zokukhiqiza.

Isiphetho

I-Plastic Free July inikeza izinhlobo zokudla ithuba eliwusizo lokubuyekeza izinto zokupakisha, ukunciphisa imfucuza engadingekile, ukuhlola izinketho ezingaphinde zisetshenziswe, nokugcina ukukhiqizwa okuzenzakalelayo okuzinzile ngezixazululo ezihambisana nomshini.